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Asian Competitors: Marketing for Competitiveness in the Age of Digital Consumers
World Scientific India (Publisher)
Product Specifications
Book Description
About the Book: Asian Competitors: Marketing for Competitiveness in the Age of
Digital Consumers
This book analyses competitive companies from 18 Asian countries that have
successfully practiced new Wave marketing and in so doing, provide invaluable
lessons that others may find useful. Comprehensive case studies are used not
only to describe how some of Asias best companies compete, but also to analyze
the concepts of new Wave marketing their actions are based on. This book is
unique in its depth and breadth of cases, from companies in the ASEAN region to
north-east Asia, including Mongolia and SAARC. The authors of this book,
Professor Philip Kotler, arguably the
Book Specifications
ISBN-13 9780000988430
Language English
Binding Paper Back
Publisher World Scientific India
Publishing Date 2020