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Book Summary
About the Book: Asia Branding Connecting Brands, Consumers and Companies
This is an edited collection examining different elements of branding within
the context of Asia. Written by experts, it provides insights into current
applied research on the relationship between companies, brands and consumers
across key Asian economies.
About the Author: T C Melewar
T C Melewar is Professor of Marketing and Strategy at Middlesex University
Business School, London, UK and a Visiting Professor at University of Malaya,
Malaysia. Bang Nguyen is Associate Professor of Marketing at East China
University of Science and Technology (ECUST), School of Business, Shanghai,
China. Don E. Schultz is Professor Emeritus in Service
- ISBN-13
- 9781137489951
- Language
- English
- Binding
- Paper Back
- Publisher
- Palgr Mac
- Publishing Date
- 2016-10-14
- Total Pages
- 368
Asia Branding Connecting Brands, Consumers and Companies
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Product Specifications
Book Summary
About the Book: Asia Branding Connecting Brands, Consumers and Companies
This is an edited collection examining different elements of branding within
the context of Asia. Written by experts, it provides insights into current
applied research on the relationship between companies, brands and consumers
across key Asian economies.
About the Author: T C Melewar
T C Melewar is Professor of Marketing and Strategy at Middlesex University
Business School, London, UK and a Visiting Professor at University of Malaya,
Malaysia. Bang Nguyen is Associate Professor of Marketing at East China
University of Science and Technology (ECUST), School of Business, Shanghai,
China. Don E. Schultz is Professor Emeritus in Service
Book Specifications
- ISBN-13
- 9781137489951
- Language
- English
- Binding
- Paper Back
- Publisher
- Palgr Mac
- Publishing Date
- 2016-10-14
- Total Pages
- 368