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Art of Public Relations andCommunication Management
NIPA (Publisher)
Product Specifications
Book Description
About the Book: Art of Public Relations andCommunication Management
This book offers a comprehensive and practical guide to understanding the
foundations, tools, strategies, and legal frameworks of Public Relations and
Communication. It is designed for students, communication professionals,
educators, and public service personnel who seek to master both the art and
science of public interaction, stakeholder management, and effective
communication.
Spanning over 40 chapters, the book begins with the historical evolution of
public relations, defining key concepts, stakeholder roles, and the workflow of
PR processes. Readers are introduced to various models, principles, and tools of
PR, along with the critical role of government institutions in shaping public
perception and
Book Specifications
ISBN-13 9789358876895
Language Engllish
Binding Hard Bound
Publisher NIPA
Publishing Date 2026
Total Pages 384