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Book Summary
About the Book: Art of Public Relations andCommunication Management
This book offers a comprehensive and practical guide to understanding the
foundations, tools, strategies, and legal frameworks of Public Relations and
Communication. It is designed for students, communication professionals,
educators, and public service personnel who seek to master both the art and
science of public interaction, stakeholder management, and effective
communication.
Spanning over 40 chapters, the book begins with the historical evolution of
public relations, defining key concepts, stakeholder roles, and the workflow of
PR processes. Readers are introduced to various models, principles, and tools of
PR, along with the critical role of government institutions in shaping public
perception and
- ISBN-13
- 9789358876895
- Language
- Engllish
- Binding
- Hard Bound
- Publisher
- NIPA
- Publishing Date
- 2026
- Total Pages
- 384
Art of Public Relations andCommunication Management
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Product Specifications
Book Summary
About the Book: Art of Public Relations andCommunication Management
This book offers a comprehensive and practical guide to understanding the
foundations, tools, strategies, and legal frameworks of Public Relations and
Communication. It is designed for students, communication professionals,
educators, and public service personnel who seek to master both the art and
science of public interaction, stakeholder management, and effective
communication.
Spanning over 40 chapters, the book begins with the historical evolution of
public relations, defining key concepts, stakeholder roles, and the workflow of
PR processes. Readers are introduced to various models, principles, and tools of
PR, along with the critical role of government institutions in shaping public
perception and
Book Specifications
- ISBN-13
- 9789358876895
- Language
- Engllish
- Binding
- Hard Bound
- Publisher
- NIPA
- Publishing Date
- 2026
- Total Pages
- 384