About the Book: Art Of Enduring: How Great Companies Turn Crisis into
Opportunity
The decade from 2015-2025 felt like a century compressed into ten years, marked
by chaos in the business world. The Art of Enduring: How Great Companies Turn
Crisis into Opportunity highlights companies that outpaced Indias GDP and
generated returns on capital exceeding 15% every year for a decade and a half.
From Indians 500 largest companies 51 were shortlisted, and only six, selected:
Bajaj Finance, Titan, TCS, Dr. Lal Pathlabs, Divis Labs and Tata Elxsi. These
six companies were built by ordinary Indians whose hard work and passion,
achieved extraordinary outcomes. In these companies,