About the Book: Art of Creative Thinking
A scuba diving company faces bankruptcy because sharks have infested the area.
Solution? Open the worlds first extreme diving school.The Art of Creative
Thinking reveals how we can transform ourselves, our businesses and our society
through a deeper understanding of human creativity. Rod Judkins, lecturer at the
world-famous St Martins College of Art, has studied successful creative thinkers
from every walk of life, throughout history. Drawing on an extraordinary range
of reference points - from the Dada Manifesto to Nobel Prize Winning economists,
from Andy Warhols studio to Einsteins desk - he distils a lifetimes expertise
into a succinct, surprising