The present book has been designed to inform readers about what entails the art
of effective communication in the contemporary scenario, particularly the
socio-economic and cultural changes that it is informed by, and what it means to
be a skilled communicator.
Focusing on all types of communication modes and channels, whether verbal or
otherwise, the book is a handy referral that seeks to ensure that the readers
have a clear idea of what it takes to put across information to the other side
in a communication, but also the execution of it. It is hoped that the incisive
content of the book is appreciated by all.