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Approaches To Media A Reader
by Oliver Boyd Barrett, Chris Newbold (Author),
Rawat Publishers & Distributors (Publisher)
Product Specifications
Book Description
Approaches to Media presents in one accessible volume a wealthofinfluential
sources charting the major different approaches tothestudy of media and mass
communication. For each of themajortraditions of media research, the volume
providesexemplifyingextracts from ?seminal? or otherwise significant
works,whichreflect the historical development of each tradition and
whicharecontextualised by the editors? opening chapters for eachsection.The
opening section includes a variety of differentperspectives onthe field as a
whole written by leading exponents atdifferentperiods of its development. The
major traditions areidentifiedhere under the concepts of mass society,
functionalism,pluralism,media effects, political economy, the public
sphere,mediaprofessions, cultural hegemony, moving image, feminism, andthe
newaudience research.
This book will prove an invaluable resource for studentsandscholars seeking to
gain an
Book Specifications
ISBN-13 9788131605011
Language English
Binding Hard Bound
Publisher Rawat Publishers & Distributors
Publishing Date 2012
Product Edition 1
Total Pages 576