A look inside the minds of engineers, and a primer on designing efficient and
innovative solutions for work and everyday life.
Engineering comes in many forms. Dubai's Burj Khalifa— the world's tallest
building—looks nothing like Microsoft's Office Suite, and digital surround sound
doesn't work like a city-wide telecommunication grid. Yet these engineering
feats have much in common.
Applied Minds explores the unique visions and mental tools of engineers and
reveals the enormous—and often understated—influence they wield in transforming
problems into opportunities. Guru Madhavan shows how the concepts of
prototyping, reliability, standards, optimization, and feedback are put to use
in fields as diverse as transportation, retail, healthcare, and entertainment.
The resulting