₹5727
₹7306
(22% Off)
Inclusive of all taxes
Qty
Buying in bulk?
In Stock
Guaranteed Service
Free Home Delivery
above ₹199
Check Delivery
Enter pincode for exact delivery dates / charges and to know if express delivery is available
Applied Mass Communication Theory: A Guide for Media Practitioners
by Jack Rosenberry, Lauren A. Vicker (Author),
Routledge (Publisher)
Product Specifications
Book Description
Applied Mass Communication Theory: A Guide for Media Practitioners, Second
Edition bridges a review of theory to the contemporary work of media
professionals. The text provides a framework for constructing an undergraduate
research project. It also presents vital chronological information on the
progression of theory in mass communication, including a model that integrates
mass communication theories and shows how they relate to one another. It
concludes with information on media law, ethics, economics, and mass media
careers, establishing a critical framework for students as they leave college
and begin their first jobs.
This Second Edition discusses mass communication theory and its applications in
both traditional print and broadcast applications.
Book Specifications
ISBN-13 9781138689121
Language English
Binding Paper Back
Publisher Routledge
Publishing Date 2017-05-25
Total Pages 310