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Book Summary
Applied Mass Communication Theory: A Guide for Media Practitioners, Second
Edition bridges a review of theory to the contemporary work of media
professionals. The text provides a framework for constructing an undergraduate
research project. It also presents vital chronological information on the
progression of theory in mass communication, including a model that integrates
mass communication theories and shows how they relate to one another. It
concludes with information on media law, ethics, economics, and mass media
careers, establishing a critical framework for students as they leave college
and begin their first jobs.
This Second Edition discusses mass communication theory and its applications in
both traditional print and broadcast applications.
- ISBN-13
- 9781138689121
- Language
- English
- Binding
- Paper Back
- Publisher
- Routledge
- Publishing Date
- 2017-05-25
- Total Pages
- 310
Applied Mass Communication Theory: A Guide for Media Practitioners
by Jack Rosenberry, Lauren A. Vicker (Author),
Routledge (Publisher)
fictionfantasyyoung adultaward winning
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Product Specifications
Book Summary
Applied Mass Communication Theory: A Guide for Media Practitioners, Second
Edition bridges a review of theory to the contemporary work of media
professionals. The text provides a framework for constructing an undergraduate
research project. It also presents vital chronological information on the
progression of theory in mass communication, including a model that integrates
mass communication theories and shows how they relate to one another. It
concludes with information on media law, ethics, economics, and mass media
careers, establishing a critical framework for students as they leave college
and begin their first jobs.
This Second Edition discusses mass communication theory and its applications in
both traditional print and broadcast applications.
Book Specifications
- ISBN-13
- 9781138689121
- Language
- English
- Binding
- Paper Back
- Publisher
- Routledge
- Publishing Date
- 2017-05-25
- Total Pages
- 310