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Book Summary
About the Book: Applied Mass Communication Theory: A Guide for Media
Practitioners
Now in its third edition, this dynamic textbook blends coverage of the major
theories and research methods in mass communication to enable students to apply
their knowledge in todays media and communication careers.
Maintaining a focus on modern professional application throughout, this text
provides chronological coverage of the development and use of major theories, an
overview of both quantitative and qualitative research methods, and a
step-by-step guide to conducting a research project informed by this knowledge.
It helps students bridge their academic coursework with professional contexts
including public relations, advertising, and digital media contexts.
- ISBN-13
- 9780367630362
- Language
- English
- Binding
- Paper Back
- Publisher
- Tandf/ Routledge
- Publishing Date
- 2022
- Total Pages
- 310
Applied Mass Communication Theory: A Guide for Media Practitioners
by Jack Rosenberry, Lauren A Vicker (Author),
Tandf/ Routledge (Publisher)
fictionfantasyyoung adultaward winning
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Product Specifications
Book Summary
About the Book: Applied Mass Communication Theory: A Guide for Media
Practitioners
Now in its third edition, this dynamic textbook blends coverage of the major
theories and research methods in mass communication to enable students to apply
their knowledge in todays media and communication careers.
Maintaining a focus on modern professional application throughout, this text
provides chronological coverage of the development and use of major theories, an
overview of both quantitative and qualitative research methods, and a
step-by-step guide to conducting a research project informed by this knowledge.
It helps students bridge their academic coursework with professional contexts
including public relations, advertising, and digital media contexts.
Book Specifications
- ISBN-13
- 9780367630362
- Language
- English
- Binding
- Paper Back
- Publisher
- Tandf/ Routledge
- Publishing Date
- 2022
- Total Pages
- 310