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Applied Mass Communication Theory: A Guide for Media Practitioners
by Jack Rosenberry, Lauren A Vicker (Author),
Tandf/ Routledge (Publisher)
Product Specifications
Book Description
About the Book: Applied Mass Communication Theory: A Guide for Media
Practitioners
Now in its third edition, this dynamic textbook blends coverage of the major
theories and research methods in mass communication to enable students to apply
their knowledge in todays media and communication careers.
Maintaining a focus on modern professional application throughout, this text
provides chronological coverage of the development and use of major theories, an
overview of both quantitative and qualitative research methods, and a
step-by-step guide to conducting a research project informed by this knowledge.
It helps students bridge their academic coursework with professional contexts
including public relations, advertising, and digital media contexts.
Book Specifications
ISBN-13 9780367630362
Language English
Binding Paper Back
Publisher Tandf/ Routledge
Publishing Date 2022
Total Pages 310