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Applied Communication Research Methods
by Michael Boyle, Mike Schmierbach (Author),
Tandf/ Routledge (Publisher)
Product Specifications
Book Description
About the Book: Applied Communication Research Methods
This third edition is again a practical introduction to communication research
methods, foregrounding the role research plays in communication and media
industry careers.
Covering major methodologies such as surveys, experiments, focus groups,
in-depth interviews, content analysis, and others, the book takes the reader
through the research process from beginning to end. The text continues to help
students link the research methods they learn to practical contexts through its
activities and features, which include Voices From Industry boxes written by
practitioners that give insight into application of methods; Steps to Success
research review checklists; and numerous end-of-chapter activities to reinforce
concepts.
Book Specifications
ISBN-13 9781032288819
Language English
Binding Paper Back
Publisher Tandf/ Routledge
Publishing Date 2024
Total Pages 316