Communication students are more engaged in learning about research methods when
they are experiencing how research actually works in hands-on practice. A core
text for undergraduate research methods courses, Applied Communication Research
Methods: Everything You Need to Get Started shows how students can swiftly apply
concepts to research problems, issues, projects, and questions that
communication practitioners face every day in real practice. The book is also a
superior reference: key concepts and terminology are easily navigated and linked
to practical exercises within the context of the clear instruction. As such,
Applied Communication Research Methods is a concise, engaging work that
practitioners will refer to throughout their careers.