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Applied Branding
by Kartik Kompella (Author),
Kogan Page (Publisher)
Product Specifications
Book Description
Edited by leading brand analyst Kartik Kompella, Applied Branding provides a
comprehensive and topical examination of the application of branding across key
branding fields, including luxury goods, media and entertainment, pharmaceutical
and digital. Each chapter covers a different industry, written by an expert from
the field, to explain how to build a brand in a specific field and explore how
the rules of branding change across industries.
Original contributions from many of the world's leading brand experts address
brand building in the conventional manner, while also looking at the branding
innovators who pushed the boundaries in their field.
With insights from experts such as Laura Ries on using
Book Specifications
ISBN-13 9780749470159
Language English
Binding Paper Back
Publisher Kogan Page
Publishing Date 2014-11-03
Total Pages 400