About the Book: Apple : The First 50 Years
On April 1, 1976, two scruffy twentysomethings, both named Steve, founded a
startup. Their goal: To bring the revolutionary power of computers to everyone.
Over the next five decades, Apple reshaped the technology and cultural
landscapes, introducing the public to breakthroughs like the mouse, laser
printing, CD-ROM, WiFi, digital video, home networking, touchscreen phones, and
tablets. Jobs’s obsessive eye for detail set the stage for products—Mac, iMac,
iPod, iTunes, iPhone, iPad, AirPods, Apple Watch—that married advanced
technology with beauty, simplicity, and fine design.
Deeply researched and lavishly illustrated, Apple: The First 50 Years includes
new interviews with 150 key people