About the Book: Apparel Merchandising
Apparel Merchandising has been written keeping in mind the requirements of
students, academicians and industry personnel with respect to the merchandising
activities in an apparel company. This book discusses about the different job
responsibilities of the merchandiser at the varied stages of order execution
from the buyer contact to dispatch. Further, the chapters also detail the
different sampling procedures followed in industry to get product approval. This
book will be a useful tool for all the budding technocrats, academicians, and
industry personnel to carry out the merchandising activities in an apparel
company.
About the Author: R Rathinamoorthy
Mr. R. Rathinamoorthy is