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Book Summary
About the Book: The Apology Impulse
WINNER: American Book Fest Best Book Award 2020-Communications/Public Relations
WINNER: NYC Big Book Award 2020-Marketing and Public Relations
Saying sorry is in crisis. On one hand there are anxious PR aficionados and
social media teams dishing out apologies with alarming frequency. On the other
there are people and organizations who have done truly terrible things issuing
much-delayed statements of mild regret. We have become addicted to apologies but
immune from saying sorry.
In January 2018 there were 35 public apologies from high-profile organizations
and individuals. Thats more than one per day. Between them, in 2017, the likes
of Facebook,
- ISBN-13
- 9780749493202
- Language
- English
- Binding
- Paper Back
- Publisher
- Kogan Page
- Publishing Date
- 2019
- Total Pages
- 360
The Apology Impulse
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Product Specifications
Book Summary
About the Book: The Apology Impulse
WINNER: American Book Fest Best Book Award 2020-Communications/Public Relations
WINNER: NYC Big Book Award 2020-Marketing and Public Relations
Saying sorry is in crisis. On one hand there are anxious PR aficionados and
social media teams dishing out apologies with alarming frequency. On the other
there are people and organizations who have done truly terrible things issuing
much-delayed statements of mild regret. We have become addicted to apologies but
immune from saying sorry.
In January 2018 there were 35 public apologies from high-profile organizations
and individuals. Thats more than one per day. Between them, in 2017, the likes
of Facebook,
Book Specifications
- ISBN-13
- 9780749493202
- Language
- English
- Binding
- Paper Back
- Publisher
- Kogan Page
- Publishing Date
- 2019
- Total Pages
- 360