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Analysis For Marketing Planning
by Donald Lehmann (Author),
Irwin/McGraw-Hill (Publisher)
Product Specifications
Book Description
Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the
analysis needed for sound Marketing decisions and is structured around the core
marketing document--the Marketing Plan. Whether studying Marketing strategy or
Product/Brand Management decisions, students need to be able to make decisions
based from sound analysis. This book does not attempt to cover all aspects of
the marketing plan; rather it focuses on the analysis pertaining to a product's
environment, customers and competitors.
Book Specifications
ISBN-13 9780071263634
Language English
Binding Paper Back
Publisher Irwin/McGraw-Hill
Publishing Date 2008-02-01
Product Edition 7th
Total Pages 288