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Book Summary
Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the
analysis needed for sound Marketing decisions and is structured around the core
marketing document--the Marketing Plan. Whether studying Marketing strategy or
Product/Brand Management decisions, students need to be able to make decisions
based from sound analysis. This book does not attempt to cover all aspects of
the marketing plan; rather it focuses on the analysis pertaining to a product's
environment, customers and competitors.
- ISBN-13
- 9780071263634
- Language
- English
- Binding
- Paper Back
- Publisher
- Irwin/McGraw-Hill
- Publishing Date
- 2008-02-01
- Product Edition
- 7th
- Total Pages
- 288
Analysis For Marketing Planning
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Product Specifications
Book Summary
Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the
analysis needed for sound Marketing decisions and is structured around the core
marketing document--the Marketing Plan. Whether studying Marketing strategy or
Product/Brand Management decisions, students need to be able to make decisions
based from sound analysis. This book does not attempt to cover all aspects of
the marketing plan; rather it focuses on the analysis pertaining to a product's
environment, customers and competitors.
Book Specifications
- ISBN-13
- 9780071263634
- Language
- English
- Binding
- Paper Back
- Publisher
- Irwin/McGraw-Hill
- Publishing Date
- 2008-02-01
- Product Edition
- 7th
- Total Pages
- 288