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American Icon : Alan Mulally And The Fight To Save Ford Motor Company
by Bryce G Hoffman (Author),
Crown Publishers Inc (Publisher)
Product Specifications
Book Description
About the Book: American Icon: Alan Mulally And The Fight To Save Ford Motor
Company
The inside story of the eipc turnaround of Ford Motor Company under the
leadership of CEO Alan Mulally. At the end of 2008, Ford Motor Company was just
months away from running out of cash. With the auto industry careening toward
ruin, Congress offered all three Detroit automakers a bailout. General Motors
and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself.
Under the leadership of charismatic CEO Alan Mulally, Ford had already put
together a bold plan to unify its divided global operations, transform its
lackluster product lineup, and overcome
Book Specifications
ISBN-13 9780307886064
Language English
Binding Paper Back
Publisher Crown Publishers Inc
Publishing Date 2013-02-05
Product Edition 1
Total Pages 432