About the Book: The Ambuja Story : How a Group of Ordinary Men Created an
Extraordinary Company
The year was 1983. A cotton trader, still in his early thirties, began to dream
big. His aspiration was to become an industrialist. The venture he was about to
embark on was uncharted territory for him. He knew nothing about cement,
limestone or anything remotely associated with it.
In the era of Licence Raj, where everything from production to consumption was
controlled by the government, Narotam Sekhsaria saw the huge potential in cement
and its role in a growing nation. Trusting his instinct, he started Ambuja
Cement and went on to