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Book Summary
Take an ordinary business. A bike shop. An auction company. An ice cream parlor.
A sock manufacturer. In thoroughly mundane businesses like these, an
entrepreneur must outsmart the multitudes of competitors, leap to the head of
the pack, and become a dominant Alpha Dog.
Exactly how does an everyday company distinguish itself in the marketplace,
generate much higher sales than its competitors, and earn the lasting loyalty of
customers and employees? Is it cutting-edge products? Brilliant service?
Ingenious branding?
Donna Fenn, a twenty-year veteran of Inc. magazine, has discovered the people
who have the answers. In a personal and probing style, she introduces you to
eight Alpha Dogs. These
- ISBN-13
- 9780060758677
- Language
- English
- Binding
- Hard Bound
- Publisher
- HarperBusiness
- Publishing Date
- 2005-12-01
- Total Pages
- 240
Alpha Dogs: How Your Small Business Can Become A Leader Of The Pack
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Product Specifications
Book Summary
Take an ordinary business. A bike shop. An auction company. An ice cream parlor.
A sock manufacturer. In thoroughly mundane businesses like these, an
entrepreneur must outsmart the multitudes of competitors, leap to the head of
the pack, and become a dominant Alpha Dog.
Exactly how does an everyday company distinguish itself in the marketplace,
generate much higher sales than its competitors, and earn the lasting loyalty of
customers and employees? Is it cutting-edge products? Brilliant service?
Ingenious branding?
Donna Fenn, a twenty-year veteran of Inc. magazine, has discovered the people
who have the answers. In a personal and probing style, she introduces you to
eight Alpha Dogs. These
Book Specifications
- ISBN-13
- 9780060758677
- Language
- English
- Binding
- Hard Bound
- Publisher
- HarperBusiness
- Publishing Date
- 2005-12-01
- Total Pages
- 240