₹712
₹899
(21% Off)
Inclusive of all taxes
Qty
Buying in bulk?
In Stock
Guaranteed Service
Free Home Delivery
above ₹199
Check Delivery
Enter pincode for exact delivery dates / charges and to know if express delivery is available
Alchemy
by Rory Sutherland (Author),
Wh Allen (Publisher)
Product Specifications
Book Description
About the Book: Alchemy
A breakthrough book. Wonderfully applicable to everything in life, and funny as
hell. Nassim Nicholas Taleb Why is Red Bull so popular-even though everyone
hates the taste? Why do countdown boards on platforms take away the pain of
train delays? And why do we prefer stripy toothpaste? Discover the alchemy
behind original thinking, as TED Talk superstar and Ogilvy advertising legend
Rory Sutherland reveals why abandoning logic and casting aside rationality is
the best way to solve any problem.
About the Author: Rory Sutherland
Rory Sutherland is the Vice Chairman of Ogilvy UK and the founder of the
behavioural science practice.
Book Specifications
ISBN-13 9780753556528
Language English
Binding Paper Back
Publisher Wh Allen
Publishing Date 2021-05
Product Edition 1
Total Pages 384