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Book Summary
About the Book: Alchemy
A breakthrough book. Wonderfully applicable to everything in life, and funny as
hell. Nassim Nicholas Taleb Why is Red Bull so popular-even though everyone
hates the taste? Why do countdown boards on platforms take away the pain of
train delays? And why do we prefer stripy toothpaste? Discover the alchemy
behind original thinking, as TED Talk superstar and Ogilvy advertising legend
Rory Sutherland reveals why abandoning logic and casting aside rationality is
the best way to solve any problem.
About the Author: Rory Sutherland
Rory Sutherland is the Vice Chairman of Ogilvy UK and the founder of the
behavioural science practice.
- ISBN-13
- 9780753556528
- Language
- English
- Binding
- Paper Back
- Publisher
- Wh Allen
- Publishing Date
- 2021-05
- Product Edition
- 1
- Total Pages
- 384
Alchemy
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Product Specifications
Book Summary
About the Book: Alchemy
A breakthrough book. Wonderfully applicable to everything in life, and funny as
hell. Nassim Nicholas Taleb Why is Red Bull so popular-even though everyone
hates the taste? Why do countdown boards on platforms take away the pain of
train delays? And why do we prefer stripy toothpaste? Discover the alchemy
behind original thinking, as TED Talk superstar and Ogilvy advertising legend
Rory Sutherland reveals why abandoning logic and casting aside rationality is
the best way to solve any problem.
About the Author: Rory Sutherland
Rory Sutherland is the Vice Chairman of Ogilvy UK and the founder of the
behavioural science practice.
Book Specifications
- ISBN-13
- 9780753556528
- Language
- English
- Binding
- Paper Back
- Publisher
- Wh Allen
- Publishing Date
- 2021-05
- Product Edition
- 1
- Total Pages
- 384