About the Book: Agribusiness Management: Essential Skills and Strategies
Agribusiness Management: Essential Skills and Strategies is a professionally
curated textbook designed to meet the academic and practical needs of students
pursuing the Post Graduate Diploma in Agri Input Management (PGDAIM). This book
provides a comprehensive overview of critical areas such as marketing, finance,
communication, IT, sales, supply chain, and human resource management specific
to the agri-input sector. With a focus on industry-relevant skills and
strategies, it bridges the gap between theoretical learning and real-world
agribusiness applications. Each chapter is tailored to enhance managerial
competence and decision-making capabilities in todays dynamic agricultural
landscape. This book is an indispensable guide