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Book Summary
Longtime leader in the luxury goods sector and former Chairman of LVMH Mo t
Hennessy Louis Vuitton North America reinvents the art and science of
brand-building under the rubric of Aesthetic Intelligence.
In a world in which people have cheap and easy access to most goods and
services, yet crave richer and more meaningful experiences, aesthetics has
become a key differentiator for most companies and a critical factor of their
success and even their survival. In this groundbreaking book, Pauline Brown, a
former leader of the world's top luxury goods company and a pioneer in
identifying the role of aesthetics in business, shows executives, entrepreneurs,
and other
- ISBN-13
- 9780062883308
- Language
- English
- Binding
- Hardcover
- Publisher
- HarperBusiness
- Publishing Date
- 2019-11-26
Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond
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Product Specifications
Book Summary
Longtime leader in the luxury goods sector and former Chairman of LVMH Mo t
Hennessy Louis Vuitton North America reinvents the art and science of
brand-building under the rubric of Aesthetic Intelligence.
In a world in which people have cheap and easy access to most goods and
services, yet crave richer and more meaningful experiences, aesthetics has
become a key differentiator for most companies and a critical factor of their
success and even their survival. In this groundbreaking book, Pauline Brown, a
former leader of the world's top luxury goods company and a pioneer in
identifying the role of aesthetics in business, shows executives, entrepreneurs,
and other
Book Specifications
- ISBN-13
- 9780062883308
- Language
- English
- Binding
- Hardcover
- Publisher
- HarperBusiness
- Publishing Date
- 2019-11-26