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Advertising Management
by Virender S Poonia (Author),
Gennext Publication (Publisher)
Product Specifications
Book Description
About the Book: Advertising Management
This book is designed to be a comprehensive text on Advertising Management for
students in all the world. This book covers a wide range of advertising
management issues, and attempt to introduce the subject in a comprehensive way.
It avoids the narrow focus and considerable complexity of many other books in
this area where in depth treatment is required, students are recommended to read
relevant texts by leading contributors to idea about advertising management
thinking and practice. The objective of the book is to bring together a balanced
selection of core concepts as well as new perspectives that collectively
articulate a knowledge-based view
Book Specifications
ISBN-13 9789380222288
Language English
Binding Paper Back
Publisher Gennext Publication
Publishing Date 2010
Product Edition 1