MRP: ₹850
₹728
₹ 122 Off
(Incl. of all taxes)
Qty
Buying in bulk?
In stock
Deliver to
- 7-day returns
- Secure payment
- International shipping
- Carefully packed
Get this at ₹ 692Extra 5% OffAdd items worth ₹999 to the cart & get extra 5% off
Get this at ₹ 655Extra 10% OffAdd items worth ₹1499 to the cart & get extra 10% off
Book Summary
About the Book: Advertising Management
This edition of Advertising Management led us to look into a series of
psychological appeals that advertisers use to motivate consumers to buy
products. Those appeals are parameters of national and international
advertising, Self-preservation and Self-esteem, Sex and Greed, Curiosity and
Personal enjoyment, Constructiveness and Destructiveness, and Imitation and
Altruism. In this edition author has included a large biological basis for the
foundation and used of many of the appeals which may cause a conflict. There is
a debate going on today between nature and nurture, whether biology or
environment is the controlling factor in human behaviour. It may easily appear
that we support
- ISBN-13
- 9788182207615
- Language
- English
- Binding
- Hard Bound
- Publisher
- Global Vision Publishing House
- Publishing Date
- 2016
Advertising Management
by K. Krishnamurthi, Nisha Rana (Author),
Global Vision Publishing House (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Total for 3 items₹854₹990You save ₹136
Product Specifications
Book Summary
About the Book: Advertising Management
This edition of Advertising Management led us to look into a series of
psychological appeals that advertisers use to motivate consumers to buy
products. Those appeals are parameters of national and international
advertising, Self-preservation and Self-esteem, Sex and Greed, Curiosity and
Personal enjoyment, Constructiveness and Destructiveness, and Imitation and
Altruism. In this edition author has included a large biological basis for the
foundation and used of many of the appeals which may cause a conflict. There is
a debate going on today between nature and nurture, whether biology or
environment is the controlling factor in human behaviour. It may easily appear
that we support
Book Specifications
- ISBN-13
- 9788182207615
- Language
- English
- Binding
- Hard Bound
- Publisher
- Global Vision Publishing House
- Publishing Date
- 2016