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Advertising Management
by K. Krishnamurthi, Nisha Rana (Author),
Global Vision Publishing House (Publisher)
Product Specifications
Book Description
About the Book: Advertising Management
This edition of Advertising Management led us to look into a series of
psychological appeals that advertisers use to motivate consumers to buy
products. Those appeals are parameters of national and international
advertising, Self-preservation and Self-esteem, Sex and Greed, Curiosity and
Personal enjoyment, Constructiveness and Destructiveness, and Imitation and
Altruism. In this edition author has included a large biological basis for the
foundation and used of many of the appeals which may cause a conflict. There is
a debate going on today between nature and nurture, whether biology or
environment is the controlling factor in human behaviour. It may easily appear
that we support
Book Specifications
ISBN-13 9788182207615
Language English
Binding Hard Bound
Publisher Global Vision Publishing House
Publishing Date 2016