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'Ad'apting to Markets: Repackaging Commercials in Indian Languages
by Sunitha Srinivas C (Author),
SAGE Publications Pvt. Ltd (Publisher)
Product Specifications
Book Description
This book looks at what goes into localization of advertisements in Indian
languages.
'Ad'apting to Markets discusses the process of localization of advertisements
(ads) in different Indian languages and its socio-cultural implications. While
doing so, it provides insights into the ideologies and cultural values of
contemporary societies as they have a powerful influence not only on consumers'
product choices but also on their motivations and lifestyles. The book brings
out the manner in which the local market is approached in regional languages to
woo consumers and increase sales, the various ways in which localization is
achieved, and the visual as well as linguistic 'translation' that 'localized'
ads involve.
Book Specifications
ISBN-13 9789351502401
Language English
Binding Hard Bound
Publisher SAGE Publications Pvt. Ltd
Publishing Date 2015-07-22
Total Pages 232