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Activator Advantage : What Today'S Rainmakers Do Differently
by Matthew Dixon (Author),
Harvard Business Review Press (Publisher)
Product Specifications
Book Description
About the Book: Activator Advantage: What Todays Rainmakers Do Differently
A proven approach used by todays best professional service partners to win,
retain, and grow client relationships.
There is a growing problem in the professional services industry that is often
acknowledged but rarely discussed: clients—even long-standing ones for whom
firms have consistently delivered unquestioned value—are much less loyal to
those firms and partners than they once were. This dramatic shift in client
behavior has rendered traditional approaches to business development not only
ineffective but counterproductive.
But top performers have figured out a radical new approach that is redefining
what it means to be a
Book Specifications
ISBN-13 9798892790574
Language English
Binding Hard Bound
Publisher Harvard Business Review Press
Publishing Date 2025-04
Product Edition 1
Total Pages 240