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Book Summary
About the Book: A Never-Before World: Tracking the Evolution of Consumer India
The game-changing new book from the bestselling author of We Are Like That Only
Five years after We Are Like That Only, her seminal and best-selling study on
the logic of Consumer India, Rama Bijapurkar takes stock of its evolution in her
new book. She starts from the point that emerging markets-the queen of which is
India-are a never-before world, and businesses approaching them need to
understand the environment in which consumers live, how they think, how
heterogeneous they are, and how they are changing. All of these have key
implications for correctly evaluating business
- ISBN-13
- 9780670086795
- Language
- English
- Binding
- Hard Bound
- Publisher
- Penguin Books India
- Publishing Date
- 2013-11
- Total Pages
- 256
A Never-before World: Tracking The Evolution Of Consumer India
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Product Specifications
Book Summary
About the Book: A Never-Before World: Tracking the Evolution of Consumer India
The game-changing new book from the bestselling author of We Are Like That Only
Five years after We Are Like That Only, her seminal and best-selling study on
the logic of Consumer India, Rama Bijapurkar takes stock of its evolution in her
new book. She starts from the point that emerging markets-the queen of which is
India-are a never-before world, and businesses approaching them need to
understand the environment in which consumers live, how they think, how
heterogeneous they are, and how they are changing. All of these have key
implications for correctly evaluating business
Book Specifications
- ISBN-13
- 9780670086795
- Language
- English
- Binding
- Hard Bound
- Publisher
- Penguin Books India
- Publishing Date
- 2013-11
- Total Pages
- 256