"The authors have succeeded in creating a book that engages the reader in an
unconventional and memorable manner...a sound piece of scholarship that
accomplishes its task of introducing Indian aesthetic theory and Tamil
hoardings"-" Southwest Journal of Cultures"The Erotic. The Valorous. The
Furious. The Terror-stricken. The Pathetic. The Comic. The Disgusting. The
Marvelous. The Peaceful.
According to the "Natyashastra," a second-century Indian theory of aesthetics,
there is a spectrum of nine emotions that superior works of art should evoke.
This book picks each of the emotions apart, exploding them into their modern
context: Tamil cinema billboards, or hoardings, as they are popularly known.
A team of hoarding artists from