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Book Summary
About the Book: 7 Lessons in Marketing: Master Marketing Basics in 7 Steps
A SHORT COURSE IN MARKETING BASICS.
7 Lessons in Marketing is a quick course in the skills of successful marketing,
giving you everything you need to know in just seven short chapters. From
customers, marketing research and strategic marketing techniques such as the
Boston Box and Michael Porters Three Generic Strategies, to the marketing mix of
product, price, place and promotion, youll discover how to identify and meet
customers needs better than the competition.
Lesson 1: What is marketing?
Lesson 2: Marketing and the customer
Lesson 3:
- ISBN-13
- 9781399830676
- Language
- English
- Binding
- Paper Back
- Publisher
- John Murray Business
- Publishing Date
- 2026-09-10
- Product Edition
- 1
- Total Pages
- 128
7 Lessons In Marketing : Master Marketing Basics In 7 Steps
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Product Specifications
Book Summary
About the Book: 7 Lessons in Marketing: Master Marketing Basics in 7 Steps
A SHORT COURSE IN MARKETING BASICS.
7 Lessons in Marketing is a quick course in the skills of successful marketing,
giving you everything you need to know in just seven short chapters. From
customers, marketing research and strategic marketing techniques such as the
Boston Box and Michael Porters Three Generic Strategies, to the marketing mix of
product, price, place and promotion, youll discover how to identify and meet
customers needs better than the competition.
Lesson 1: What is marketing?
Lesson 2: Marketing and the customer
Lesson 3:
Book Specifications
- ISBN-13
- 9781399830676
- Language
- English
- Binding
- Paper Back
- Publisher
- John Murray Business
- Publishing Date
- 2026-09-10
- Product Edition
- 1
- Total Pages
- 128